78%
Increased In Yearly Conversions By
73%
Increased Leads Through SEO And PPC By
48%
Increased in Organic Traffic By
Objective Of Emuaid
With such an innovative product to sell, Emuaid required a 360-degree view of its potential customer behavior and purchase habits. Additionally, they were keen to understand how the vast potential customer base can be segmented to identify cross-selling and up-selling opportunities. On the interface front, Emuaid presented us with requests for improving the product’s knowledge delivery, enhancing interactiveness with the customer, and making the payment process agile. After a brainstorming session with Emuaids team, the following objectives were recorded:
Gain Customer Insights
Customer Analytics
Gain a better understanding of the touchpoints that may lead to conversion and eventually advocacy.
Up-sell & Cross-sell
Boost Customer Lifetime Value
Increase the number of X-sell and Up-sell opportunities on webpages.
Add Engaging Functionalities
Customer Retention
Reduce or prevent any customer cancellations or subscriptions.
Convey Value & Information
Compelling Landing Page
Create an information-rich landing page for Emuaid to nurture leads.
Online Advertisements
Marketing Automation
Run targeted campaigns to spread awareness and drive traffic.
Easy Payment Acceptance
Seamless Payment
Simplify and Quicken the online payment process for Emuaid.
I was originally very skeptical about out-sourcing our web development. However, 6 years in to our professional relationship, I am confident in saying that we made the right choice.
Magento is the future of our website and how we are going to capture a much higher market share. We’re beginning to have orders flow way more smoothly than we’ve ever had before. As more and more customers are adopting online ordering, we’re seeing much faster processing times and less manual work being made. There’s also a lot less stress on Marketing right now as we have much more control to make any necessary changes when needed.
Rave Digital was detail-oriented and understood the importance of an easy, user-friendly interface. The team was professional and skilled from day one and offered prompt communication. They also provided a dashboard to track metrics.”
I have not once regretted the decision to move to Rave Digital. Rave completely redid my website, and completely changed my workflow. It used to take us about 15 minutes to process an order on our old system. Now it takes 1 minute or less. Everything we do at our office is with the greatest efficiency possible.
I had (and still have) the pleasure of working with Rave on our e-Comm site using Magento Enterprise. Their teams implemented a very custom solution on time and on budget. Our customers love the new site and our on-line sales continue to grow year over year. If you are looking for a partner instead of a vendor, Rave team is your answer.
Solution
With the primary objectives to create a compelling landing page and attract leads to it through social media campaigns, Rave Digital initially focused on acquiring a 360-degree view of the existing and potential customer base of Emuaid. With extensive research on customer behavior, purchase history, billing data, and other metrics, our team of experts concluded the ideal customer’s characteristics. This helped us focus our marketing efforts on a targeted consumer to increase average customer lifetime value. After understanding potential customer behavior, our team carefully analyzed the collected data to segment the customers and put them into unique product funnels. Performing this data-oriented approach helped us in identifying the cross-sell and up-sell opportunities for Emuaid.
Below are some highlights of our inclusive solutions for improving Emuaids online presence:
Migration to Magento 2
One Step Checkout
Landing Page Creation
Productive Blogs
Redirect Payment Gateway
Easy Traffic Insights
Integrations
Authorize Payment
PayPal Payment
GA4
Mailchimp
Social Media Sharing
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